There’s been a lot of talk about staging a home to sell these days because for the first time in a long time, sellers are getting above asking price offers! Making the most money on the sale of the house is the name of the game, and the agents who can do that for a neighbor/friend becomes the agent of choice.
Unfortunately, there are quite a few myths about home staging that need to be corrected…
Myth #1 – Staging is mostly “decluttering.”
FALSE! Staging is about “styling for the photo shoot.”
While removing the extraneous in a home in order to give the seller a view of the architectural details is a part of staging, completely clearing off the kitchen counters, dining tables, and coffee tables is most definitely NOT what a good home stager recommends.
Listing photos online often show kitchens, for example, with completely cleared countertops and that are overall lifeless.
But an expert home stager works with the home’s integrity to capitalize and merchandise the space into something that will resonate with the buyer online first — so they’ll then want to see the home in-person.
Photo credit: Karen Scovie of Staging Consultants, staging consultants.biz
Myth #2 – Staging is mostly for vacant homes.
FALSE! Staging is more critical in occupied homes because it costs a lot less and has a huge impact.
Consider this photo online originally for this room (another overly “decluttered space”).
Once June Carter of www.homestagecraft.com stages the space using updated accessories the photo and room is transformed!
Myth #3 – Staging is about neutralizing and painting all the walls beige.
FALSE! Staging is about working with what the seller has, so that the more expensive cosmetic changes don’t need to done.
For example, look at this dark bedroom. It likely would benefit best from paint.
Debra Ostrus of Spaces Streamlined works first with the owner’s furnishings to inexpensively rearrange and photograph the space using the color scheme provided.
The challenge for most real estate agents is finding the kind of home stager who understands that staging is an art form in merchandising. We are creating a space the buyer will fall in love with. When we do this, the demand for the product goes up and thus the price too.
Mark & Julie, Thank you so much for helping ease our minds, knowing we had such caring and thoughtful people in our corner. The sale of our home, which was small but full of 30 years of memories & love, was very emotional for us. With your guidance and advice it made the whole process much easier to go through. We both agree we could not have done it without you. Heart Felt Thanks to you both!!Rick & Penny McGuire
Everything went quickly and smoothly! Thank you!Ellen Underwood
Thank you & Julie for all the "Extra" things and $$$ you spent helping get us up to "par". Appreciate all you do!!!Steve & Jodi Avalos
Julie, you and Mark were amazing. We could never have done this without all of your help with the "After Closing" of our home. We would - and have - recommended you to family and friends.
James & Barbara Smith
We Enjoyed working with Mark and Julie. You were prompt in returning our calls and answering any questions . Very professional with a caring touch! We would recommend Robert Jones Realty in a heartbeat!!Tom & Barbara
It was a pleasure working with both Mark & Julie. They are a great Team!Dee Hadley
Robert Jones Realty Inc. is superior! Mark Jones is an expert in Real Estate. We were very impressed with his knowledge base...and we tested it with our many questions. Mark helped us through selling our home, looking for a home to buy, temporarily renting a home and finally building a home. He was committed to helping us find what was best for our family. We were fortunate to have a Realtor we could trust and we highly recommend Robert Jones Realty, Inc.Erik & Amanda Moore-Kriwox
Julie puts the "Real" in "Realtor!" Thank you for the awesome expertise, painless experience and constant attention! David Leavitt
I have sold homes in Idaho & 5 other states. Mark & Julie were way above the rest in keeping me up to date & informed!!Since I live I Salt Lake, Mark went beyond helping with inspections, etc. Thanks David Webster
There was a lot to do to get the property ready for sale, and Mark took the helm and got them done. I definitely will use him and his team again if i need to sell another property. I recommend him to anyone.Dennis Veeder