There’s been a lot of talk about staging a home to sell these days because for the first time in a long time, sellers are getting above asking price offers! Making the most money on the sale of the house is the name of the game, and the agents who can do that for a neighbor/friend becomes the agent of choice.
Unfortunately, there are quite a few myths about home staging that need to be corrected…
Myth #1 – Staging is mostly “decluttering.”
FALSE! Staging is about “styling for the photo shoot.”
While removing the extraneous in a home in order to give the seller a view of the architectural details is a part of staging, completely clearing off the kitchen counters, dining tables, and coffee tables is most definitely NOT what a good home stager recommends.
Listing photos online often show kitchens, for example, with completely cleared countertops and that are overall lifeless.
But an expert home stager works with the home’s integrity to capitalize and merchandise the space into something that will resonate with the buyer online first — so they’ll then want to see the home in-person.
Photo credit: Karen Scovie of Staging Consultants, staging consultants.biz
Myth #2 – Staging is mostly for vacant homes.
FALSE! Staging is more critical in occupied homes because it costs a lot less and has a huge impact.
Consider this photo online originally for this room (another overly “decluttered space”).
Once June Carter of www.homestagecraft.com stages the space using updated accessories the photo and room is transformed!
Myth #3 – Staging is about neutralizing and painting all the walls beige.
FALSE! Staging is about working with what the seller has, so that the more expensive cosmetic changes don’t need to done.
For example, look at this dark bedroom. It likely would benefit best from paint.
Debra Ostrus of Spaces Streamlined works first with the owner’s furnishings to inexpensively rearrange and photograph the space using the color scheme provided.
The challenge for most real estate agents is finding the kind of home stager who understands that staging is an art form in merchandising. We are creating a space the buyer will fall in love with. When we do this, the demand for the product goes up and thus the price too.
Mark & Julies knowledge and large set of skills allowed us to sell our home quickly. Mark helped us quickly negotiate through the buyers concerns and reach a mutually beneficial sale. Terry & Tina Downs
Thank you very much! I appreciate all your help and advice with this sale. You went "Above and Beyond" when we had a few issues with repairs or problems with getting the buyer into the house. You are Awesome! I will definitely give you referrals!Annette Giles
Julie you were great with a good sense of Humor. Veronique Savary
Mark & Julie sold my mothers home after her passing. Thank you for making the process so easy & quick. I live out of state and everything was handled very respectfully and just as you promised. Beth Morgan
Mark was super! He communicates well, which we like. He is very knowledgeable. Bravo!Ron & Jamie Griff
Julie, It was a pleasure working with you. Thanks again for everything!Sheila Garrett
Thank you both so much for everything you did to make our experience positive!! We appreciated the way you kept in communication every step of the way!!Tracy Ridgeway & Kami Cornie
Mark & Julie were a pleasure to work with in every aspect of a decision in getting our properties evaluated, listed and Sold. Very knowledgeable of the real-estate business and supportive in helping us to meet our end goals. I would highly recommend Mark and Julie Jones and Robert Jones Realty, Inc.Stephen & Lana Olsen
Thank you to Mark and his staff! They did a great job of selling our Lot and we are very happy with the service they provided! Mark was very informative and a true professional!!Fernando & Carrie